SmartProcess™ of Category Management

SmartProcess™ is Eby-Brown’s proprietary category management solution, designed to ensure our customers are providing best-in-class planograms and assortment offerings in their stores. The customized planograms are developed leveraging multiple data points, category insights, seamless execution and ongoing support to drive increased sales and profits.


With more than 130 chain customers, representing more than 8,700 stores in the program, our SmartProcess™ has proven so effective in category management, that Convenience Store News awarded us the 2019 coveted Category Captain Award for category management.


“The Eby-Brown SmartProcess has provided us with a comprehensive solution to category management, says Keith Broviak, Chief Marketing Officer for Coen Markets, Inc. “This fact- based approach to product rationalization is a great tool to keep planograms updated and relevant. This is a key to increased sales and profits for our organization.”


The best part of implementing SmartProcess™ is that we do all of the heavy lifting. You’ll get solutions applicable to your stores, quickly and efficiently through:

  • A data-driven assortment of products, based on facts, not opinion or vendor investment
  • Customized planograms, specific to every category and gondola size
  • Seamless planogram implementation and resets for our customers, provided by a partner company highly experienced in convenience store resets

Since 2014, our store partners have developed implemented and maintained more than 24,000 customized planograms. But it doesn’t stop there… we review their success quarterly and reset stores to new planograms each year!