Category Management


Eby’s SmartProcess™ helps our customers own their market by identifying what items they should be carrying in their stores. A fact-based methodology compares actual sales to c-store syndicated data. The result is an analysis that provides additional volume projections by category, based on changes in the SKU mix.

Eby-Brown takes a leading role in helping our customers put the right items on their shelves, thereby maximizing category sales.

Category Publications — Eby-Brown is proud to be the industry leader in category management!
Category Insights, our category management publication, is published quarterly and is supplemented with our annual Foodservice Edition.

Category Insights also offers consultation on ways to best use your retail space and maximize your sales and profits.

Category Insights, an exemplary industry resource, highlights key convenience categories and provides category management information and product recommendations.

We publish best-in-class planograms that enable you, the retailer, to make more confident merchandising decisions. In addition, Eby Brown can help keep you planograms up to date through our industry leading Gap Analysis process.
These initiatives have proven to increase category performance and profitability.

Our Foodservice Edition, published once a year, is designed to help you increase sales and maximize profits in foodservice categories through customer-driven industry data.”  Click here to view all our Category publications.

Category Management is a concept that has been talked about and debated in the convenience channel for many years. Many retailers and manufacturers have worked together advancing category management as a means to increase sales and profits. Distributors have contributed to that effort to one degree or another by utilizing "ship" data that, while helpful, doesn't paint a complete picture of what's happening in your stores.

Eby-Brown has taken category management to the next level by developing the unique and cutting edge program we call our SmartProcess™.

Let us help you. Learn more here.