Privacy and Cookie Policies

Privacy Policy

This Privacy Policy describes the operation of Performance Food Group, Inc.’s (“PFG,”) website (“Site”) and the websites (“Sites”) of its subsidiaries (“PFG Subsidiaries” or “PFG Subsidiary”) (collectively “we,” “us” or “our”).

This Policy is based on our fundamental goal to provide visitors to our Sites with quality information and resources while maintaining individual anonymity and personal privacy. We may change this Policy periodically by posting the modified policy on the Site. You should check this page from time to time to ensure that you continue to agree with the terms of this Policy. Your use of the Site, or the Sites of any PFG Subsidiary, means that you accept the terms of this Privacy Policy. This Privacy Policy supplements, but does not supersede, the provisions set forth in the Terms of Use. The Terms of Use regulate Site access and use and other policies, which provisions shall take precedence over any conflicting terms in this Privacy Policy.

If you are a California resident, please refer to PFG’s California Privacy Policy [below] and our California Privacy Policies of the PFG Subsidiaries.


We may collect the following personal information:

• Name and Contact Information – including your name, alias, title, user ID, email address, email communication preferences, postal address, phone number, signature, driver’s license or state ID card number, IP address, etc.

• Payment Information – including credit and debit card information

• Commercial Information – including purchase history, products or services purchased, obtained or considered, and other purchasing or consuming histories or tendencies

• Device and Usage Information – such as browsing history, search history, and information regarding your interactions with our website, apps and advertisement, geolocation data inferred from your IP address, etc.

• Communications with Us – including by phone, email, mail, text message, etc.

• Information From Cookies, Pixels, Web Beacons, HTTP Referrers, and Other Tracking Technologies
• Website Analytics Information


We treat all personal information that we collect with the same confidentiality, no matter how it is collected. We may use various methods to collect certain kinds of information that is disclosed through your use of the Site, including:

• Cookies
• Web beacons and Pixels
• Referrers
• IP addresses
• System information
• Future technologies and methods


A “cookie” is an element of data that a website can send to your browser, which may then be stored it on your computer system. It can help provide you with a tailored user experience, to understand your preferences and to personalize the content you see. Learn more about how we use cookies in PFG’s Cookie Policy [below] and the Cookie Policies linked at the bottom of the website for each PFG Subsidiary.

If you do not want cookies placed on your device when browsing our Sites, you are not required to accept them. You can set your browser to notify you when you receive cookies, and to block them. These settings are typically found in the ‘Options’ or ‘Preferences’ menu of your internet browser. For more information on how to change your browser settings, click on the ‘Help’ section of your Internet browser. Please be aware that if Cookies are disabled or removed, all features of our Sites may not operate as intended.

Web Beacons and Pixels

Our Sites may use web beacons, images that can be placed in web pages and some forms of email. Web beacons can be used to deliver cookies and to collect information about your use of the Site. For example, we may use web beacons to count the number of your visits to the Site.

Our Sites may also collect non-personally identifiable information through tracking pixels. A tracking pixel is a transparent graphic image (usually 1 pixel x 1 pixel or Javascript tag) that is placed on a web page and, in combination with a cookie, allows us to collect information regarding the use of the page of the Site that contains the tracking pixel. We may use tracking pixels to trigger ads on participating websites based on activity tracked from the browser on a device used to visit our Sites.


A "referrer" is the information passed along by a web browser that references the web URL from which you come to the Site. Referrers are automatically collected by our web servers. They may be used by our Sites to identify the websites referring traffic to the Site, and to present appropriate content to the Site’s users. Referrer information may be used by Braveheart to identify general trends and traffic patterns. For example, we may use referrer information to identify the information on our Sites that are viewed by individuals referred by certain websites.

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used to identify your computer so that data (such as the web pages you request) can be sent to you. They are automatically collected by our web servers.

System Information

System information we may collects may include, among other things, the type of web browser being used. This information is sent automatically by your web browser when you are connected to our Sites and is used by us only for identify broad demographic statistics and general trends and traffic patterns.

Account and Purchase Information

When you register to establish an account with any of PFG Subsidiary , you provide certain personal information. We use that personal information, among other things, for the purpose of determining whether to establish a business relationship with you and communicating with you about any business relationship. When you purchase products from us, you provide credit card and other additional personal information. We use that information for the sole purpose of facilitating your purchase.

Offline Collection

At times, we may collect information from you through means other than the Sites. For example, if you call to place on order or to check on the status of an order, we will collect telephone numbers or other information needed to communicate with you.

Future Technologies and Methods

As technologies change, we may collect information in different ways. However, PFG and PFG Subsidiaries will continue to treat all personal information that we collect in the same manner, unless we modify this Privacy Policy to provide notice of any change.


PFG and PFG Subsidiaries may use your personal information for various business purposes, such as:

• To fulfill orders and deliver your purchases
• To respond to your requests for information, products, services, including managing your online accounts with us
• To provide you with marketing information
• To provide you with appropriate products, recommendations, and updates
• For website administration and analytics
• To improve our website and apps, set default options, and provide you with a better shopping experience
• To protect the security of our website
• To make it easier for you to log into our website and apps
• To show you relevant ads while you are browsing the internet or using social media
• To detect and prevent fraud against you and/or us


At times, however, we must disclose personal information about our customers and visitors to our Sites to our respective service providers and contractors, so that they may perform services on our behalf. In particular, we may provide personal information to others in order to facilitate your purchases of our products. We require such service providers and contractors to keep your personal information confidential. PFG and PFG Subsidiaries may disclose personal information to such service providers and contractors and without additional notice to you.

PFG and PFG Subsidiaries may also disclose to third parties the information they collect regarding your access and use of our Sites, provided that it is that is de-identified and aggregated. This information might include referrer information and the other information that we collect through our Sites.


If you have questions about this Privacy Policy, email us at


Our use of the personal information that we collect about you is subject to the Privacy Policy in effect at the time the personal information is provided or collected. However, we may change this Privacy Policy at any time and without prior notice. You should check this Site periodically for changes to this Privacy Policy.


This Privacy Policy will be governed by and construed in accordance with the laws of the Commonwealth of Virginia, United States of America.


All controversies, disputes, disagreements, causes of action, and claims arising out of or relating to this Privacy Policy will be settled by arbitration in Richmond, Virginia, administered by the American Arbitration Association (“AAA”) under your Commercial Arbitration Rules. A “dispute” may also include any disagreement about this Arbitration Agreement’s meaning, application, or enforcement.

Either you or we may submit a dispute to binding arbitration. If there are any differences between the AAA Rules and this Arbitration Agreement, this Arbitration Agreement applies. If this Arbitration Agreement is in dispute, the arbitrator will decide whether it is enforceable.

The arbitration will be conducted in the English language. No party will be entitled to join or consolidate disputes by or against others as a representative or member of a class or to act in any arbitration in the interests of the general public. If any provision related to a class action, class arbitration, other representative action, joinder, or consolidation is found to be illegal or unenforceable, such provision will be severable from the remainder of the Arbitration Agreement. Judgment on any award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof.

California Privacy Notice

This California Privacy Notice describes how Performance Food Group (“PFG,” “we,” or “us”) uses, discloses, and processes California residents’ (“you” and “your”) personal information within the scope of the California Consumer Privacy Act of 2018 (CCPA). This California Privacy Notice supplements the information contained in our Privacy Policy and applies only to residents of California. Your continued use of our website and/or apps means that you accept the terms of this Privacy Policy. To make sure you stay informed of all changes, you should check these policies periodically. Updates will be referenced by the "Last Updated" date shown above.

Personal Information We Collect About You and How We Use It 

The term “personal information” as used in this California Privacy Notice means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. “Personal information” does not include any publicly available, deidentified, aggregated or anonymized information. We collect personal information about California consumers for a variety of business reasons as indicated in the chart below. Please note the specific pieces of personal information we may collect about you can vary depending on the nature of your interactions with us.  

Category of Personal Information

  • Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers. 
  • Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement. 

Categories of Sources from which Personal Information Collected 

  • Directly from you when you use the Contact Us form 

  • Strictly necessary cookies used to maintain our website

Purposes for collection / use 

• To provide you with information
• Improve our website and apps, set default options, and provide you with a better shopping and website experience
• Protect the security of our website and apps
• Detect and prevent fraud against you and/or us


Categories of Third Parties to Whom We Disclose Personal Information 

• Our affiliate entities 

  • Our service providers

How Long We Keep Your Personal Information

We will only retain your personal information for as long as is needed for the purpose(s) for which it was collected and other permitted purposes, including retention of personal information pursuant to any applicable contract, law or regulation. Our retention periods vary based on business, legal and regulatory needs.


We Do Not Sell Your Personal Information

We do not “sell” your data within the meaning of the CCPA. We only use the information you provide to us on this website to answer your inquires. We also do not share your data to third parties.
This website uses a service provider to place strictly necessary cookies which are essential for the functioning of our website. To learn more about cookies, please visit our General Privacy Policy.

Submitting Requests Relating to Your Personal Information

California residents may submit requests relating to your personal information as described below by submitting a request by email to To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with any of the requests described below. To verify your identity, we may require you to provide certain information we are likely to already have on-file about you based on the type of relationship you have with us. If you exercise your right to request specific pieces of your personal information, we will require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.

Right to Opt-Out of the Sale and Sharing of Your Personal Information

California residents may opt-out of the sale of their personal information or the sharing of their personal information for cross-context behavioral advertising. As stated above, we do not “sell” the information you provide to us through this website.


Right to Request More Information

This California Privacy Policy discloses our practices with respect to the collection of your personal information. In addition to these disclosures, you may also submit a request to know: (1) the specific pieces of personal information we have collected about you; (2) the categories of personal information we collected about you; (3) the categories of personal information we sold or shared about you and the categories of third parties to whom each category of personal information was sold or shared; (4) the categories of personal information we disclosed about you for a business purpose and the categories of persons to whom it was disclosed; and (5) a list of all third parties to whom we have disclosed personal information, as defined under California Civil Code Section 1798.83(e) (a/k/a the “Shine the Light Law”), during the preceding year for third-party direct marketing purposes.
Please note that due to the different requirements of the applicable laws, our response times may vary depending on the specific type(s) of information sought. We respond to all verifiable requests for information as soon as we reasonably can and no later than legally required.

Right to Request Deletion of Your Personal Information

You have the right to request that we delete your personal information. Following receipt of a verifiable request, we will let you know what, if any, personal information we can delete from our records. If we cannot delete all of your personal information, we will let you know why.

Right to Non-Discrimination for the Exercise of Your Privacy Rights

If you choose to exercise any of your rights, you have the right to not receive discriminatory treatment by us.

Cookie Policy

This Cookie Policy applies to Eby-Brown Company, a subsidiary of Performance Food Group, Inc. (“we,” “our,” or “us”), and describes how we use cookies and similar technologies on our website (the “Website”). This Cookie Policy explains what Cookies are, how we use Cookies, how third parties with whom we may partner may use Cookies on our Website, and your choices regarding Cookies.

What Are Cookies?

Cookies are small text files stored on your computer or other device. They are widely used to make websites work or improve the efficiency of a website. Cookies help with website functionality and user experience because websites can read and write to these text files, enabling the site to recognize you and remember important information that will make your use of the site more convenient (e.g., by remembering your language or font preference settings). Cookies also allow us to collect information about the pages you view on our website, which we and our advertising partners use to show you relevant ads for products and services when you browse the internet or use social media.

Cookies Used By Our Website 

The cookies used by our Website include the following:

Strictly Necessary Cookies. These are Cookies required for the operation of our Website. They include, for example, Cookies that enable you to log in to secure areas of our Website. The Cookies used by our Website may change, but below are some examples of Strictly Necessary Cookies that our Website may use, including the retention periods for such Cookies.

COOKIE TYPE - Microsoft Application Session Cookie 
DESCRIPTION - This general purpose platform session Cookie is used by sites written with Microsoft .NET-based technologies. It is used by the server to identify a user’s session.
EXPIRATION - End of user session 
DESCRIPTION - allows servers to mitigate the risk of CSRF and information leakage attacks by asserting that a particular cookie should only be sent with requests initiated from the same registrable domain.
EXPIRATION - 5 Months 2 Days


Analytical Cookies. These Cookies allow us to recognize and count the number of visitors to our Website and to see how visitors navigate our Website. This helps us improve the way our Website works, for example, by ensuring that users can easily find what they are looking for. The Cookies used by our Website may change, but below are some examples of Analytical Cookies that our Website may use, including the retention periods for such Cookies. 


Cookie Name  - _ga_*
Cookie Type  - Google Analytics Cookie
Description - Stores and counts pageviews for statistical purposes. 
Expiration - 2 years
COOKIE NAME - _gat_gtag_UA* 
COOKIE TYPE - Google Analytics Cookie
DESCRIPTION - Stores unique user ID
EXPIRATION - 1 minute
COOKIE TYPE - Google Analytics Persistent Cookie
DESCRIPTION - Used to count and track page views
EXPIRATION - 2 years
COOKIE TYPE - Google Analytics Cookie
DESCRIPTION - Used to count and track page views
COOKIE TYPE - Google Analytics Cookie
DESCRIPTION - used to gather website statistics and track conversion rates.



Performance/Functionality Cookies. These Cookies are used to recognize you when you return to our Website. Functionality Cookies enable us to personalize our content for you, greet you by name and remember your preferences (e.g., your choice of language or region). The Cookies used by our Website may change, but below are some examples of Functionality Cookies that our Website may use, including the retention periods for such Cookies.

Cookie Name - SC_ANALYTICS_
COOKIE TYPE - GLOBAL_COOKIE Sitecore Digital Experience Platform Persistent Cookie
DESCRIPTION - This cookie helps us to identify repeat visitors to our website.
EXPIRATION - 1 year after the last page request from the solution by the web client
COOKIE NAME - __atuvs
COOKIE TYPE - AddThis Functional Cookie
DESCRIPTION - This cookie stores performed actions on the website.

COOKIE NAME - __atuvc
COOKIE TYPE - AddThis Functional Cookie
DESCRITION - This cookie stores performed actions on the website. 
EXPIRATION - 13 months
DESCRIPTION - This cookie is used to save the user's preferences and other information. This includes in particular the preferred language, the number of search results to be displayed on the page as well as the decision as to whether the Google SafeSearch filter should be activated or not.
DESCRIPTION - This cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.
EXPIRATION - 6 months


Targeting/Advertising Cookies. These Cookies record your visits to our Website, the pages you have visited and the links you have followed. We use this information to make our Website and advertisements more relevant to your interests. We may also share this information with third parties for this purpose. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use Cookies on their websites, over which we have no control. The Cookies used by our Website may change, but below are some examples of Targeting Cookies that our Website may use, including the retention periods for such Cookies.

COOKIE NAME - _gcl_au
COOKIE TYPE - Targeting/Advertising
DESCRIPTION - This Google Adsense cookie is used to store and track conversion.
EXPIRATION - persistent

COOKIE NAME-_mkto_trk
COOKIE TYPE - Targeting/Advertising
DESCRIPTION - This cookie, provided by Marketo, has information (such as a unique user ID) that is used to track the user's site usage. The cookies set by Marketo are readable only by Marketo.
EXPIRATION - 2 years
COOKIE TYPE - Targeting/Advertising
DESCRIPTION - These cookies are used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions., SSID, APISID and SAPISID cookies enable Google to collect user information for videos hosted by YouTube.
EXPIRATION - 2 years
COOKIE NAMES - __Secure-3PSID, __Secure-1PSID, __Secure-3PAPISID, __Secure-1PAPISID, __Secure-3PSIDCC
COOKIE TYPE - Targeting/Advertising
DESCRIPTION - Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalized Google advertising
EXPIRATION - 2 years

How to Manage, Disable or Opt-Out of Cookies Used By This Site 

You may refuse, accept, or remove Cookies from our Website at any time via the Cookie preferences setting on your browser. Please refer to for information on commonly used browsers. Please be aware that if Cookies are disabled or removed, not all features of our Website may operate as intended.
To opt out of being tracked by Google Analytics across all websites, visit

If you have questions or would like further information, please do not hesitate to contact us at