Eby-Brown Launches Wakefield Sandwich Company

Naperville, IL – November 12, 2007 – Eby-Brown, a leading consumer products distributor, announced they will launch Wakefield Sandwich Company, home of the “fresh, never frozen” sandwich at the National Association of Convenience Stores (NACS) trade show in Atlanta next week.

The introduction of Wakefield Sandwich Company marks the industry’s most significant investment in fresh foods by a c-store distributor.  With a five-star chef, food safety and quality control manager, and a team of nearly 100 commissary workers the investment Wakefield has made in the program is evident.

Rich Haen, Senior Vice President of NewFreshCo Foods says, “Eby-Brown has been building great sandwiches for over 14 years, but with the industry’s recent shift to ‘fresh’, we wanted to offer a full service program that is easy for retailers to implement in their stores.  We will provide signage, training and great-tasting sandwiches.  We are taking the guesswork out of fresh foods.”

Product offerings on Wakefield’s menu include the fresh, never frozen subs, Wide-Awakes Breakfast Sandwiches, and hand-wrapped hot sandwiches.  The program includes other fresh solutions such as salads, fruits and veggies and all-natural juices.
Wakefield Sandwich Company plans on rolling out its program to a limited customer base in early 2008. 

Read more about WAKEFIELD SANDWICH COMPANY:
www.wakefieldsandwich.com
Visit their NACS booth - #6443 in the General Merchandise area